Radnor, PA - 21 February 2012
QlikTech (NASDAQ: QLIK), a leader in Business Discovery—user-driven Business Intelligence (BI), today announced it has made its price list public on its website. In a move that calls for other enterprise software and business intelligence vendors to follow suit, QlikTech is taking the mystery out of purchasing software.
In its recent report “Six Steps to Negotiating a Better BI Deal”1 Forrester calls for buyers to, “Support the BI pricing revolution by demanding greater vendor transparency. Tell your BI vendors, that with everything else being equal, you’ll give preference to the vendors with more transparent pricing policies, such as published and freely available price lists.”
What the unveiled pricing illustrates is how models have evolved with the consumerization of IT. Traditional BI-created viewer license models are predicated on the fact that an elite few analysts were ‘power users’ worth the cost of a premium user seat. The people who need to use that data to make better decisions come at a less expensive viewer license cost based on the fact that they only need to see the dashboard or report. That philosophy is opposed to the current trend toward giving line of business users the opportunity to interact with their own data so they can be more effective in making discoveries for competitive advantage. QlikTech pricing reflects the fact that all users get a fully functioning QlikView app experience, not just a static view of the data. This allows every person in an organization to gain the functionality and performance for an experience that promotes frequent, pervasive use.
“With QlikTech’s history of putting the user experience first, it makes sense that their pricing model would reflect this,” says Wayne Eckerson, principal at BI Leader Consulting. “I hope other vendor’s follow QlikTech‘s lead and offer simplified and transparent pricing to make it easier for buyers.”
Forrester Research Inc., "Six Steps To Negotiating A Better BI Deal" (November 2011)
QlikTech (NASDAQ: QLIK) is a leader in Business Discovery—user-driven Business Intelligence (BI). QlikTech's powerful, accessible Business Discovery solution bridges the gap between traditional business intelligence solutions and standalone office productivity applications. Its QlikView Business Discovery platform enables intuitive user-driven analysis that can be implemented in days or weeks rather than months, years, or not at all. The in-memory associative search technology it pioneered allows users to explore information freely rather than being confined to a predefined path of questions. QlikView Business Discovery works with existing BI applications and adds new capabilities: insight for everyone, zero-wait analysis, mobility, an app–like model, remixability and reassembly, and a social and collaborative experience. Headquartered in Radnor, Pennsylvania, QlikTech has offices around the world serving approximately 24,000 customers in over 100 countries.
QlikTech and QlikView are trademarks or registered trademarks of QlikTech or its subsidiaries in the U.S. and other countries. Other company names, product names and company logos mentioned herein are the trademarks, or registered trademarks of their respective owners.