The Titans versus The QlikView Olympians
The results of Dresners Advisory Services Wisdom of Crowds Business Intelligence Survey 2012 make for sobering reading for IBM, Microsoft, SAP and Oracle. These vendors are grouped together as Titans in the report. The Titans, in Greek Mythology were overthrown by the Olympians. The Olympians (appropriately for an Olympic year) were younger Gods. The war lasted 10 years.
The Wisdom of Crowds survey further confirms the changes happening in the Business Intelligence marketplace, and is consistent with the message from other analysts.
Not one of the 'Titan' vendors made it in to the 'Top 10' vendors for any of the seven categories. The Titans have the deepest pockets, and by far the largest support revenues flowing from their customers, but this does not translate in value and innovation for their customers.
The report also introduced a new grouping of 'High Growth' (Olympian?) vendors this year, of which QlikView is by far the largest.
These are established vendors, gowing at an explosive rate. QlikView improved its ratings in 4 of the categories this year, and is Top 10 in the majority of categories.
As if often the case with these reports, the conclusions are the most interesting part.
- Very large implementations of Business Intelligence solutions remain unchanged since 2010
- Still only a minority of users within most organizations have access to BI
- The proliferation of multiple BI tools continues to accelerate as line of business invests in solutions.
- Users of Emerging and High Growth segment products were more likely to report success than other segment.
Whats going on then?
Business Customers have lost faith in pouring in millions waiting for the 'Ultimate' solution from the Corporate Data Warehouse Group (or whatever title they are given). The fatal flaw in this approach, was that thse systems have become the hardest to change and adapt, when they should the most flexible.They are also have the highest cost of ownership, partly because they are hard and time consuming to change! While the Titans can spend billions adding more and more 'features' to their portfolios, they cannot fix the fatal time-to-change flaw at the heart of their offerings. Customers can however, seek to reposition the approach for higher business value. At the heart of many data warehouses, is high-quality, well structured data.
The pain points are trying to ensure 'all data' is in the corporate data warehouse, in a timely fashion, and can be exploited, explored and assembled in a flexible manner by people in the business.
Adapt your existing corporate Business Intelligence approaches to enable non-data warehouse, and external data to be 'mashed' up with the central corporate data in the Data Warehouse, and exploited using QlikView. Your return on investment will increase substantially and quickly. The Corporate Data Warehouse can slim down and focus on the most vital data, and QlikView can harness this data, integrate the other data of interest quickly and put it in the hands of your business customers with highly engaging applications.
Consumer-oriented business discovery, as pioneered by QlikView reaches and enables far more people, giving rapid, improved results and return on your investment.
I will return to the most exiting transition I have seen taking place in Business Intelligence in 20 years in future posts . In the meantime I might ask Donald Farmer, who speaks about this change in a compelling manner, how he feels about being an Olympian. Is photography an Olympic discipline yet?